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November 7, 1998

Sponsors and Grants
Prepared by Jody Sampson

Goal: To build financial and other support to help UEF21 achieve its mission and goals, to assist in providing the best learning environments for children.

A. Establish tax status

B. Identification of Potential Funding/ Look at sponsors for
other projects
Private Sponsors (individuals - philanthropists)
Corporate Sponsors – those doing business with school districts
Corporate Sponsors – Coke, Pepsi, Nike, etc. – those selling to children
Foundations – Ford Foundation, Annenberg Foundation, George Lucas, etc.
Grants by Professional Associations – AIA, NY Building Congress
Grants by Government, US, NYS Depts. of Education
University Sponsorship – Research Assistance or Money

C. Co-sponsorships/partnering for grant requests
Funding requests with Columbia University and others who have a funding track record

D. Partnering for non-financial support
Co-sponsorship of events with identifiable non-profits and children’s urban programs (E.g., Big Brothers, Big Sisters) to lend credibility, identify individuals likely to be interested in our mission. Partnering with media (e.g., Sesame Street/ teaching kids in urban setting)

E. Outreach for Non financial Support
> Endorsements by key people in various communities, industries, specialties (e.g., politicians/celebrities identified with urban/education/children’s issues)

> Endorsements from general communities (to reflect our national/global scope; urban problems all over the world. E.g., European counterpart to UEF21)

F. Establish levels of giving: (suggestion: $21 for the 21st Century for individuals to be listed on our publicity as supporters of our mission; $210 for smaller companies e.g., design firms / sponsors, $2100, $21,000, etc. for benefactors /large corporations)

G. Types of giving: Targeted (e.g., large corporations can sponsor specific programs in specific communities or industries)

H. Determine strategies including determining what would motivate donor to contribute/participate

I. Other funding strategies
(e.g., Quirky event which gets easy publicity; Benefit concert, dinner/dance (too labor-intensive and expensive?); Cultural event featuring celebrity with urban roots; UEF magazine/newsletter advertising.