Thanks to Aaron V. for this timely link.
Straight out of the ‘Young Architects Forum’ of the AIA, an interesting take on how architectural firms ‘tell their story’ to win over potential clients. Not only relevant to the field as a whole, but very much of interest when you realize what it takes to draw a school client your way…and what it takes to inspire the community itself. Hopefully.
“I’m Nobody! Who Are You? The Ins and Outs of Authentic Publicity” was written by Joan Capelin, Hon. AIA, Hon. AIA NYS, Fellow PRSA.
A quick excerpt:
Time was when the work came to the architect. Without branding. Without advertising. Without publicity (well, that could be argued). Just good solid family connections and a modicum of luck.
In the late 1970s, all that changed.
Well worth looking closely at the 6 Fame Principles Capelin outlines. Only change I wish she’d make would be to switch the first from “Redefine ‘accomplishment’ as ‘helping the design community succeed’” to “‘helping the community succed through design’”, but perhaps that’s just me.